Steve Jobs talking to college graduates. Read this.

Honestly, this talk by Steve Jobs inspired me and I had to write out some of it for you. Enjoy.

Sometimes life's gonna hit you in the head with a Brick. Don't lose faith. I'm convinced that the only thing that kept me going was that I loved what I did. You've got to find what you love and that is as true for work as is it for your lovers. Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work and the only way to do great work is to love what you do. If you haven't found it yet, keep looking and don't settle. As with all matters of the heart, you'll know when you find it and like any great relationship it just gets better and better as the years roll on. So keep looking and... Don't Settle.

"If you live each day like if it is your last, someday you'll most certainly be right."

That quote made an impression on me and since then, for the past 33 years, I've looked in the mirror every morning and asked myself 'Would I wanna do what I am about to do today?'

Rmembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life because almost everything, all external expectations, all pride, all fear of embarrasment or failure, these things just fall away in the face of death leaving only what is truly important. Remembering that you are going to die is the only way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Your time is limited so don't waste it living someone elses life. Don't be trapped by Dogma, which is living with the results of other peoples thinking. Don't let the noise of others opinions drowned out your own inner voice and most important have the courage to follow your heart and intuition; they somehow already know what you truly want to become. Everything else is secondary.

Watch the entire speech:

Filed under  //

Comments [1]

"Personal Brand" or "Personal BS"

Yesterday I read a post by Andrew Swenson which lead me to write this. His post was talking about all the hype around personal branding. 

I commented on his post and was then contacted by Carlos Miceli who wrote this raw and bashing post on personal branding as well.

After reading their posts here is what I think.

If you haven't heard people talking about personal branding lately then you probably haven't been listening.  All this talk of creating a brand for yourself and all the "experts" who tell us how we should look, act, and communicate online.  It seems to me like what many thought of as Corporate America not so long ago is exactly what we are preaching for our personal brand.  It seems as if the experts are saying we should paint a false perception of who you truly are.  I agree you need to be careful not to offend, harm, and be disrespectful online, but isn't that true in all aspects of life?  You shouldn't be afraid to be different, unique, or stand up for what you believe in.  If doing those things get you in trouble with your "brand" well then find a new sponsor that believes in what you do. 

As far as I can tell, the Personal Branding talk that I hear about today seems to be all about "fitting in," and "creating a perception, rather than a reality of who you truly are." As Dan Schwabel, the Gen Y personal branding expert states in one of his videos, 

"If one person is connected to 10,000 people on twitter and another only 50, who are  you going to hire?"

He also argues that,

"Although a person may not be friends with the 10,000 people, nobody knows that. Perception is more important than reality, online."

What Dan just stated is exactly the reason I believe "personal branding," is pretty much B.S and any employer who hires someone based on the two credentials he states would be ignorant.  Dan does say that it takes a lot more than just these 2 examples and he offers a lot of other good advice on his blog for building your career, but I just don't understand why someone should paint a perception online that differs from their perception offline. It shouldn't be a game of painting some online "perception" of yourself, rather a window for others to see in.  What they see through that window is what you should be more focused on.  As far as the number of followers you have and who a company will hire, I believe it is not about "who" or "how many" people you know, rather, as my friend Matt Sage says, "it is about HOW you know them."  So think about your brand and maybe it isn't about changing your brand's perception rather changing what your brand does.  


-Shane Mac 

You can follow me on twitter here.

 

Filed under  //

Comments [0]

Bridging the Gap. My Personal Story.

Sometimes when you think something is lost you actually can't see how much you have gained.

I was a Junior in high school and I had just walked to the locker room to check the cut board and get ready for this years baseball season. There was one minor problem. My name which had been right there on the list every year, wasn't there. At first I thought it was a mistake and something must of been wrong with the list. A guy, me, who the previous year had led the team with a .397 batting average and only 7 strikeouts in 107 at bats didn't make the baseball team the following year. The coach's motto of, "If you hit you'll play," just didn't make any sense with those stats. Mad, sad, pissed, I just didn't get it. I spent a few days walking around with a cloud over my head and hating any couch who I crossed paths with. But then, I crossed paths with someone else, someone I would consider the "weird people" in my ignorant jock headed mind, the choir teacher. She was behind me in the lunch line, with a bright charming smile, and she looked at me (like she knew I was some x-jock) and very politely asked me if I would come to her office after school to try and sing a song while she played piano. Why did she ask me, why would I join some choir, why would I spend my afternoons singing with the "weird people." Well for starters, I didn't have much else to do since I got cut from the baseball team, and I really didn't like the class that I had 6th hour anyways, so I thought what the hell and I went. I showed up early to her office and there I was trying to sing. I was embarrassed, nervous, and having second thoughts about why I had even decided to come. Lets get this straight right now, I really sucked. I could not hold a note for the life of me. So for any of you out there who think you can't be taught how to sing (not that I am much better now but can at least stay in tune) I am telling you that it can be done. Even though I was horrible she kept pushing, encouraging, and hinting that I should join the 6th hour choir. I had already stepped outside of my "comfort zone" so after a couple of days I gave in. I remember that first day I walked into the choir room with the entire class looking down on me. No longer was I running around the halls getting homecoming court, class flirt, or the other nonsense I got, no, I was just some guy that didn't belong, wasn't "in." I was the "weird people."

I spent the next few months finding friendships, relationships, and experiences that I never could have imagined. My ignorant views on sub cultures, groups, choir, almost everything, were demolished and I had a burning curiosity to learn more about people, life, and music. But even with all these new experiences, I still had my "other" group of friends, the "cool but really no different than anyone else group," and I started bringing back ideas, stories, and new people to break the walls and stereotypes down that were lying between our blinded worlds. I would see two groups of people who don't like the other yet they have no idea what the other is doing and then come to find out they are doing they exact same thing. (Sound familiar?) It takes certain individuals to be influencers and help bridge the gaps that people are afraid to jump but once the bridge is built it makes it much easier for others to follow. As my choir teacher was, I strive to be that type of individual. She can talk you into anything, in a good way. I would never have imagined myself being in a musical, ever. Not only did I land the role of Willard in Footloose that year in High School, I was able to convince 2 of my close "athlete" friends to try out as well. Not just athletes, these were guys that had scholarships to play college sports. They tried out though, and they too landed roles. I think we all agree that it was a pretty incredible time. I believe it is the ability to inspire and create commonalities between groups of individuals that help bridge gaps that shouldn't exist. It is the foundation for life, business, getting a job, etc. It is something that I truly believe can help solve micro and macro problems in our society today.

I would have never started singing, playing guitar, stepped outside of my "accepted norms," started my own company, this blog, charity work, moved to Seattle, or who knows what else if it wasn't for that one day, one moment, one person, who helped shape my life and beliefs while helping bridge the gap that I didn't see. Like my choir teacher, I strive to be the person to build the bridge. I thank her for being that person.

So maybe it is not you holding yourself back, maybe you just need that moment, that inspiration, that time, that person that will help you walk a different path, play a different game, and strive to always do better. It are those critical feelings of embarrassment, nervousness, and excitement that are needed to help you get better and you should strive to put yourself in those types of situations if you want to build yourself. If not then you are not striving to be the best and do your best, you are simply settling. I write this as the person trying to bridge the gap for you and maybe from reading this you will decide to walk a different path tomorrow, look for a different job, talk to someone new, or just pick up the phone and say hi to an old friend.

I learned something from the day I was cut from the baseball team.  It is sometimes the things we don't get that can show us what is out there and keep us working harder to find more.

I dedicate this story to the Limestone Community High School Baseball Coach. I thank you, truly. One decision to cut me from the baseball team has had an everlasting effect on my life in the way I think about business, people, and everything I do, whereas if I would have made the team it would have all ended at 18 when I graduated and I would still be talking about my highlight reel from my senior year.

The funny thing about writing stuff like this is that I still have close friends who will give me a hard time and make cracks about "stuff" I do, but there still my good friends and you will have those too. Don't let that hold you back because most of the time insults come from those who are wishing they would have done that.

So I ask. What is holding you back? Are you where you want to be?

P.S. I never returned my baseball jersey.

Mac’s don’t do Business? Wrong.

The Mac is for creative stuff, the PC is for Business. I would say I beg to differ and in the recent months I have taken small companies including my own from concept to opening their doors all on a Mac. I am always trying to find the easiest most efficient way to help companies perform all the different tasks that are associated with running a business and the list below is just a few programs that I think can help out any company looking to increase efficiency on all fronts. Whether you are a small business owner or just trying to build your personal brand, these tools can be great tools to your success.

1. BILLINGS (invoicing simply)

There are so many bookkeeping and invoicing programs out there but I have found the quickest and easiest to use is a program for the mac called Billings. A lot of start ups and small companies use Freshbooks, an online cloud program that makes invoicing and book keeping simple but sometimes Software as a Service, SaaS, is a costly way to go when having to pay a monthly fee. Freshbooks is a good program and may be worth a look for your company if you don’t mind the monthly fee. Billings integrates with a CRM program, Daylight, which can turn all of your leads and contacts into clients easily and make it easy to stay on top of prospective clients. It is basically a scaled down program that is similar to Salesforce.com.

2. EVERNOTE (remember everything)

Whether it is remember an idea you have in the car, taking a picture of the whiteboard from your meeting, or keeping an electronic business card database, Evernote is a must have for anyone. With the text in picture search technology, the program reads all of your images and then you can use the search feature to find any words inside of a picture you have taken. Have you ever been in a meeting and after a long mind map whiteboard session you wanted to take that with you? Now you can and it is pretty dang awesome. You just set up all your own categories and write tags with each entry for easy to find info later. The best part about Evernote is that it is everywhere you are. It has a mobile app, desktop, online, outlook plugin, and browser plugins so anytime you want to save something just highlight select text or entire pages then Evernote it. After you have all of your ideas in Evernote you can take it right over to one of my favorite tools, Curio, for just about everything from project management, simple design, to-do’s, and more.

3. CURIO (project management, design, hell it’s just about everything)

It’s a mindmapping ,project management, a simple yet powerful design tool, powerpoint engine, and much more. (and it integrates with Evernote). Curio allows you to create a start to finish project plan with all the documents, designs, live web integration and action items built into a simple to use tagging function that even my 5 year old niece could ace. The integration with Evernote is an awesome feature as well. It allows you to drag and drop any notes or images you have saved in Evernote straight into the project plan or mindmap and then tag it to any individual contributor in your address book. It is simple to drag any contact onto an individual task and it keeps a clean list on the right hand side of the program of each individual’s tasks for the day, week, month, you get the idea. Integration with the new MacBook’s touchpad also makes designing in Curio a breeze for beginners. Don’t get me wrong, it is not photoshop or programs similar to it, but it can be a good starting point on a design for any designer due to the quick and simple interface. This is basically a must have (my top recommended program) and should be the first step in putting Microsoft Project into the garbage. Who doesn’t hate managing projects with that program and with Curio it opens the door to creativity and innovation along with organization and collaboration. You will soon find yourself with 50 different mind maps and ideas coming out of thin air, but still organized!

4. WORDPRESS (website platform)

While there are so many platforms for websites, social media, or online advertising, I think the easiest and most efficient way to build a website is through Wordpress. (For one, I am writing this article using the Wordpress platform right now). It is as easy as Microsoft Word or the rapidly growing Google Docs to update and it can be set up to feed any of your Social networks automatically whenever you update your site. There is also an endless supply of plugins that can be added by the click of a button and add some pretty advanced features to your site without knowing any code what so ever. Along with that, there are many wordpress experts out there if you ever wanted to customize your site beyond the template layout you are using and did I mention changing your entire layout is as simple as clicking one button. Wordpress is a super easy and efficient way to keep your site up to date and looking good and is much more than just a “blogging” platform these days. I hope you find these programs to be as useful as I have in starting my own company over the last few months and integrating some of them into my day job.

Filed under  //

Comments [0]